The Challenge

Life Measurement needed a new logo and visual identity for the PEA POD that would stand apart from the BOD POD and appeal to parents, pediatric healthcare providers, and hospitals. The new logo had to communicate precision while evoking warmth and trust. The PEA POD also required a GUI (Graphical User Interface) design to match its innovative features while keeping it user-friendly for healthcare professionals.

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Life Measurement needed a cohesive marketing strategy that maintained a consistent brand voice for both the BOD POD and PEA POD, while ensuring each product had its own distinct identity. The company sought marketing materials that not only showcased each product's unique features but also resonated with potential customers on both an emotional and rational level.

 

The Solution

• New Logo Design and Branding for PEA POD: The PEA POD required an entirely new logo and visual identity. Park Branding designed a soft, inviting logo that conveyed safety and trust while ensuring the product’s scientific precision was clear. The design featured rounded, gentle shapes and a playful color palette suitable for the target audience of parents and pediatric healthcare professionals. 

  • Logo and Visual Identity: The PEA POD logo was designed to evoke feelings of comfort, care, and professionalism. Park Branding chose pastel colors to signal warmth and safety, which is important in an infant-focused product. 

  • GUI Design: Park Branding also created a modern and user-friendly GUI design for the PEA POD, ensuring healthcare professionals could easily interact with the product.

• ​Updated Branding and Collateral for BOD POD: Although the BOD POD was already an established product, it needed refreshed marketing materials and visual identity to maintain its leadership position. Park Branding worked on modernizing the branding and produced updated collateral to keep the BOD POD competitive. 

  • Designed Brochures, Flyers, and Technical Documents: Park Branding created new sales collateral and technical documentation that communicated the benefits and precision of the BOD POD and its testing results.

• Professional Photography: To support the launch of both the PEA POD and the BOD POD, Park Branding conducted a professional photography shoot that captured the products in real-world environments and a selection of models for testing. For the PEA POD, PBA focused on creating heartwarming, emotionally-driven imagery, featuring infants, healthcare providers, and parents. For the BOD POD, the photos conveyed a sense of clinical precision, targeting medical professionals, researchers, and fitness experts. 

  • PEA POD Photography: Images showcased the PEA POD being used in pediatric settings, creating a comforting atmosphere while emphasizing the product’s accuracy and reliability. 

  • BOD POD Photography: The BOD POD imagery focused on professionals using the product in clinical and fitness environments, reinforcing the product’s high-tech capabilities.

• Exhibition Signage and Showroom Design: For Life Measurement’s participation in trade shows and industry events, Park Branding designed striking exhibition signage and showroom displays that would attract attention and convey the essence of both products. The designs had to reflect the precision and professionalism of the BOD POD while evoking a sense of warmth and care for the PEA POD. 

  • PEA POD Showroom: Park Branding created an inviting, child-friendly environment with visual elements that spoke to the target audience of parents and pediatric professionals. 

  • BOD POD On-Location Setup: Park Branding’s design for the BOD POD on-location setup, in places like fitness centers and health clinics focused on its high-tech and professional features, ensuring the product stood out in a competitive industry space. 

  • Showroom Design: Park Branding also designed a physical showroom ensuring that the PEA POD and BOD POD had dedicated spaces that reflected their branding identities and provided a seamless experience for visitors.

• Environment Signage: Park Branding designed environmental signage that reflected the products' precision and high quality while ensuring that both the BOD POD and PEA POD received appropriate attention in physical spaces like medical clinics and research labs. 

  • PEA POD Environment Signage: Signage was designed for pediatric clinics and healthcare environments, creating a welcoming yet professional atmosphere. 

  • BOD POD Environment Signage: For the BOD POD, Park Branding focused on creating sleek, clinical signage to reinforce its reputation as a leading, high-precision product in the fitness and medical markets. 

  • Company Logo: Life Measurement logo (street monument/sign) was designed to ensure the company remained visible to customers and visually appealing with consistent branding.

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The Outcome

• Park Branding’s comprehensive branding and integrated marketing solution led to the successful launch and positioning of the PEA POD and the continued success of the BOD POD. The key outcomes included:

• Distinct Brand Identity for PEA POD: The new logo, photography, and branding created a clear and inviting identity for the PEA POD that resonated with both parents and pediatric healthcare professionals, setting it apart from the BOD POD while maintaining the company’s overall brand consistency.

• Revitalized BOD POD Branding: The updated marketing materials and photography ensured that the BOD POD remained a leading product in its market, appealing to a broad range of healthcare providers, fitness professionals, and researchers.

• Increased Product Visibility: With cohesive and compelling exhibition signage, showroom displays, and environmental signage, both the PEA POD and BOD POD gained increased visibility at industry events, driving more leads and interest from target audiences.

• Streamlined Integrated Marketing Approach: Park Branding’s comprehensive approach ensured a seamless, integrated marketing strategy across both physical and digital platforms, reinforcing brand consistency and effectively communicating the unique benefits of each product.

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The Conclusion

Through a holistic and integrated marketing solution, Park Branding helped Life Measurement successfully launch the PEA POD with a fresh and distinct identity, while simultaneously enhancing the branding of their flagship BOD POD. By providing everything from logo design to photography, collateral, exhibition signage, and showroom displays, Park Branding ensured that Life Measurement had the support it needed to make a strong impact in both the infant and adult health markets. The result was a unified marketing effort that bolstered the company’s position as a leader in body composition analysis and helped increase product visibility and customer engagement across multiple channels.