Case Study: Lucid Microsystems – Rebuilding Their Online Presence
Background:
Lucid Microsystems is a leading innovator in semiconductor technology, specializing in Gallium Nitride (GaN) power management solutions. As a fabless company, they design and develop advanced GaN technologies to create high-efficiency power management integrated circuits (ICs). Their mission is to replace traditional silicon-based systems with superior GaN-based solutions, driving advancements in efficiency, performance, and sustainability across various industries.
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​As the company grew, it became clear that its online presence and press release strategy were not effectively communicating its technological leadership. Their outdated website lacked the user experience to engage visitors, and their press releases failed to generate the desired media attention. To better reflect its innovations and industry position, Lucid Microsystems needed a complete website overhaul and a more effective press release strategy with a fixed budget. Partnering with Park Branding, they rebuilt their website to showcase their cutting-edge products and developed a targeted press release approach that increased their media visibility and brand awareness at a cost they were very pleased.
The Challenge
Lucid Microsystems faced two main challenges in its efforts to enhance its digital presence and maintain industry leadership:
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Outdated Website and User Experience Issues: Their existing website didn’t reflect their innovative products and cutting-edge technology. It lacked a modern design, was difficult to navigate, and didn’t provide the seamless user experience expected today. This made it hard to effectively communicate their offerings and engage potential customers and partners.​​
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Press Release Strategy Lacking Impact: The company needed a skilled technical writer to accurately translate Korean content for an English-speaking audience. They also required an overhaul of their press release strategy to better highlight their technological expertise, speak to journalists and stakeholders in both the US and Korea, and position themselves as leaders in the semiconductor industry.
The Solution
Lucid Microsystems turned to Park Branding, a full-service marketing agency, to address both their website and press release challenges. Park Branding worked closely with the company to redefine their digital strategy and communications approach.
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Website Redesign: Park Branding started by understanding Lucid Microsystems’ mission and unique strengths. The focus wasn’t just on aesthetics, but on creating a platform that conveyed the company’s innovative nature. The redesigned website provided a polished, professional, and user-friendly experience, better showcasing Lucid Microsystems’ technological leadership all at a fixed budget.​​
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Press Release Strategy: Park Branding helped refine Lucid Microsystems’ press release strategy. We assisted with technical writing and worked on crafting targeted campaigns that would resonate with journalists, industry experts, and stakeholders in both the US and Korea. The strategy resulted in more impactful press releases that enhanced media coverage and brand recognition.
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The Results
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Enhanced Digital Presence: The new website significantly improved user engagement, with increased traffic, longer time spent on the site, and a higher conversion rate. Visitors were now able to learn about Lucid Microsystems’ offerings quickly and easily, which led to increased customer inquiries and interest from potential business partners.
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Stronger Brand Positioning: The combined effort of the website redesign and press release strategy overhaul helped position Lucid Microsystems as a forward-thinking leader in the telecommunications and data industries, showcasing their technical expertise and innovative solutions.
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The Outcome
The partnership with Park Branding helped Lucid Microsystems rebuild its website and strengthen their press release strategy, boosting their online presence and media visibility. By effectively communicating their value, they positioned themselves for long-term success in an increasingly competitive industry. Park Branding’s expertise not only addressed their immediate challenges but laid the foundation for continued growth and leadership in semiconductor technology.